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From Cheers! St. Helena

Each month, on the first Friday of that month, St. Helena gathers for a friendly celebration while giving back to their community.  Starting this summer on June 3rd, you can join your friends at Cheers! St. Helena to enjoy wine, entertainment, food, and shopping.

Cheers! St. Helena is a non-profit organization that dedicates 100% of its profits back to the community of St. Helena. According to its website, in 2010 Cheers! contributed the following to St. Helena:

  • Donated 16 new trees to complete the Tree Canopy along Main St. in downtown St. Helena.
  • Established and staff St. Helena Litter Management program (ongoing)
  • Managed/staffed 2010 Harvest Festival trash and litter.
  • Managed/staffed Litter clean-up from Homecoming Parade
  • NVV Association – 100 event passes for Auction Napa Valley
  • Purchased new computers for the St. Helena Teen Center
  • Seniors attend our socials free

The Napa Valley Register featured Cheers! for their three-year anniversary in February, and they asked founder Todd White about the origination of Cheers!.  According to the article, White came up with the idea during a very cold winter in 2008. The urgency from the “economic mess in downtown St. Helena” prompted White to meet with other influential leaders of the town to come up with a solution.

After a run-in the with the Alcoholic Beverage control department, White began charging admission for the event which was first held on May 1, 2009. The 600 or so patrons who attended solidified Cheers! for White, who says the event is very sustainable long after 2011.

 

 

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